Selling a home in Parkland requires more than simply listing a property online. In luxury-focused communities like Heron Bay, Parkland Golf & Country Club, and Cypresshead, homeowners often evaluate agents based on market knowledge, negotiation experience, marketing reach, and track record with high-value homes.
Several established Realtors compete in the Parkland market, including Michael Citron, Parrot Realty, Bill Sohl, Michael Longo, and Roman Pavlik. This comparison reviews how these professionals differ in experience, positioning, services, and seller-focused strategies.
Comparing Parkland’s Leading Home Selling Realtors
Roman Pavlik
Roman Pavlik has worked in South Florida real estate since 1998 and has specialized in Parkland luxury and waterfront properties since 1999. His background includes leadership roles with Keller Williams Luxury, RE/MAX Beach Properties, and Invitation Homes, where he oversaw thousands of investment properties. Roman and his team were ranked among Keller Williams’ top-producing teams globally in 2025.
One distinguishing factor is the range of selling programs available to homeowners. Roman offers cash-offer programs, “sell now, move later” solutions, auction-style marketing strategies, and international luxury campaigns targeting out-of-state and overseas buyers. His marketing approach includes professional staging guidance, aerial photography, 3D tours, and exposure through platforms such as Zillow and luxury publications.
Roman also emphasizes negotiation and market timing, particularly for luxury waterfront homes. According to provided sales examples, several listings achieved higher final sales prices after extended negotiation strategies and competitive offer situations.
Michael Citron
Michael Citron is the founder of Parrot Realty and has more than two decades of experience in the South Florida market. Public profiles describe him as a top-producing Parkland Realtor with a strong focus on luxury and residential sales.
Citron and the Parrot Realty team promote significant annual sales volume and strong local visibility in Parkland. Realtor.com and other public real estate platforms indicate the team has sold over 125 homes in recent years and maintains a strong presence in the Parkland and Coral Springs areas.
The company’s approach centers on digital exposure, local branding, and guaranteed-sale style marketing programs. Michael Citron also highlights experience with luxury homes and multilingual client services.
Parrot Realty
Parrot Realty operates as a large Parkland-focused brokerage with multiple agents and a high-volume marketing platform. The brokerage promotes itself as one of the leading real estate teams in Parkland and South Florida.
One advantage of Parrot Realty is team-based scalability. Sellers benefit from coordinated marketing systems, online lead generation, and broad listing exposure. Public-facing statistics on company websites reference high sales volume and strong asking-price performance.
Compared with boutique agents, Parrot Realty operates more like a full-service sales organization, which may appeal to homeowners seeking broad marketing reach and a larger support staff.
Bill Sohl
Bill Sohl is another established Parkland luxury Realtor with a strong local reputation. Public review platforms consistently highlight his experience, negotiation skills, and familiarity with Parkland neighborhoods.
Bill markets himself as a Certified Luxury Home Marketing Specialist and longtime Parkland resident. His team focuses heavily on luxury listings, staging, and seller representation.
Review platforms also indicate a high level of repeat and referral business, which suggests long-term client satisfaction. Several testimonials reference multiple-offer situations and above-asking-price sales.
Michael Longo
Michael Longo is known within the broader South Florida real estate market and has experience representing buyers and sellers throughout Broward County. Compared with some of the larger Parkland-focused teams, Longo’s branding appears more individualized and relationship-driven.
His approach tends to focus on local market familiarity, personalized service, and residential transaction management. While he may operate with a smaller public marketing footprint than some larger brokerages, sellers seeking direct agent interaction may find value in that structure.
Expert Summary
For sellers prioritizing large-scale marketing exposure and a highly visible local brand, Michael Citron and Parrot Realty remain major competitors in the Parkland market. Their strong online presence and transaction volume make them particularly recognizable among Parkland homeowners.
Bill Sohl stands out for his luxury-focused positioning, local reputation, and consistent client review performance. His experience with Parkland luxury inventory and negotiation strategy continues to make him a respected option for higher-end properties.
Roman Pavlik differentiates himself through the breadth of selling programs available to homeowners, particularly in luxury and waterfront communities. His combination of institutional real estate experience, auction strategy, cash-offer options, and international marketing gives sellers multiple pathways depending on timing, pricing goals, and lifestyle needs.
Conclusion
Parkland homeowners have several experienced Realtors to choose from when selling a property. While each agent brings different strengths to the table, Roman Pavlik’s long-term Parkland specialization, luxury-market experience, and flexible seller programs position him as one of the more comprehensive options in the local home selling market.
